The entire point of atproto (which Bluesky is a demo for) is that when they betray us, we can keep our identity and followers and move on. Power in user hands not only makes the worst-case better, but it also changes the calculus for a service that's considering making anti-user moves and makes them far less appealing.
Bluesky the company/app certainly isn't perfect, but the model they pioneer is very much designed to help fix this exact problem.
XMPP was supposed to be the protocol that liberated chat...and yet here we are.
Sure, just self-host the entire thing away from Bluesky for only ~$150/month; it'll only take a few terabytes of space to do so [0]. The best part is the link at the top of that thread is broken, indicating that even the people that really care, still don't care enough to keep up with costs and maintenance.
I'm asking about every part of the full Bluesky stack because in the scenario that "Bluesky starts monetizing users" means if you self-host just part of the stack, and continue to rely on any portion of Bluesky's stack for your server... well, it's pretty obvious where the pressure and forced monetization will go to.
The above is why I'm intentionally ignoring all other threads about hosting just one portion of Bluesky. It being easy to self-host, say, a Personal Data Server, means that won't be the portion Bluesky builds monetization in to. The part of the stack that an extremely small number of people are willing and able (technically and financially) to host long-term, and are seen as good stewards worthy of users' trust, will be the part that starts abusing users.
Is there a cheaper method of self-hosting the entire stack I should look at, or is this seriously being pitched as something average home-labbers can do?
EDIT: Oh cool, it gets better. This [1] guide from ~2024 suggests an OVH server, also ringing in (at the time) at ~$150/month. Looking at the suggested configuration now, it's $367.98CAD / month. But please, tell me more about how if Bluesky needs to show an ROI, everyone'll start self-hosting PDS' and Relays
[0] https://lobste.rs/s/gsj2e2/how_self_host_all_bluesky_except_...
[1] https://whtwnd.com/bnewbold.net/entries/Notes%20on%20Running...
He never suggested self-hosting, just moving to another provider.
Great! And this provider will just... eat the server, bandwidth, and storage costs, indefinitely, with no expectation of financial renumeration? Or will they charge a minimal fee that few social media users will be willing to pay?
My point stands: Hosting a full Bluesky stack is big money, every month. And that ignores how the admin must be seen in a positive light; having deep pockets isn't enough, the admin team running (and paying for) the servers must be trusted not to manipulate what gets seen, who gets banned, and what links are deemed malicious.
$150/month is a lot of money, but split just 100 ways, that's $1.50/month. If the user base is too expensive, emotionally, to do free server administration for, well, why would you want to do that job then at all? Which speaks volumes.
It's the payment onboarding that's usually the sticking point (which is fortunate for my side of the discussion, because you've missed a zero), but that also misses that hosting costs will almost certainly scale with user-count.
And I'm not discussing emotionally-heavy, but public standing within the community you've convinced to trust you with their social media algorithm
The figure is from the [0] of the comment upthread that pointed to https://lobste.rs/s/gsj2e2/how_self_host_all_bluesky_except_...
In your view, contrary to the lobster.rs post, running the server should instead cost $1,500/month and goes up exponentially to support a handful of users. Have I got you right?
How is having a good public standing to a very vocal minority about modern day sensitive topics not a high emotional cost to bear?
And that provider will be squeezed by the PE firms and/or will also attempt to squeeze users for its own benefit.
That's one way in which ActivityPub wins over ATProto.
It's about as easy and cheap to self-host Mastodon, Pleroma, Misskey, etc... as it is most blog or forum software. It's only resource-intensive if you follow accounts or aggregators that post a ton of media, and even then unlikely to need more than single-digit terabytes of storage.
I wonder if people will ever go back to Diaspora and host their own pods. For about $40/month you can host up to about 1,500 users. I did it for a little while on a basic package for like $15/month and the directions to install are fairly straight forward and the community is really helpful.
The issue I ran into wasn't cost of hosting, it was getting people to move off whatever platform they were already on - regardless of how much better it was for controlling their own data and privacy.
These platforms are doing something wildly more exotic than I imagined. 1500 clients?! You could have hosted larger crowds in IRC with 90s hardware.
Need there be a further explanation than the vastly higher amounts (and size of) images and video that users are constantly posting?