The smell is that Apple doesn't want to give the same level of access to third-party AI assistants that Siri will get.
For what it's worth, Apple claimed they proposed an "equivalent access" framework with some kind of "trusted agent framework" approach, but that it was shot down by the EU. I suspect it was way more inconvenient for third-party developers than Apple lets on.
It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps.
Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.
> Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
They say it's because the EU's DMA would require them to open up device data to third-party assistants, and they'd no longer be able to guarantee user privacy.
I would love to learn more about what's actually powering Apple Intelligence now. Are they using flagship Gemini models behind their own prompts? Fine-tuning? Pre-training their own models based on Gemini?
Is there a meaningful distinction between the Gemini-powered models and Apple Foundation Models? Does that distinction vary for on-device vs hosted models? Are some models running on Apple's Private Cloud Compute and others running on Google iron?
I don't think you conceptualize Google's game plan. all these companies care about is b2b contracts so they can inflate their balance sheets because when it's digital, it doesn't have to actually exist for it to "make money"
[delayed]
Not launching in EU feels like a smell. It does look interesting enough for me to try it out before disabling Apple Intelligence again.
The smell is that Apple doesn't want to give the same level of access to third-party AI assistants that Siri will get.
For what it's worth, Apple claimed they proposed an "equivalent access" framework with some kind of "trusted agent framework" approach, but that it was shot down by the EU. I suspect it was way more inconvenient for third-party developers than Apple lets on.
It’s the DMA regulation that forces Apple to give the same access as they have to other AI chat apps.
Once it leaves the device Apple does not know what those other ai chat apps will do with the gathered data.
> Siri AI is private by design and deeply integrated across Apple’s platforms using on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud. However, under EU regulators’ extreme interpretation of the DMA, Apple would have to give any virtual assistant direct access to users’ private data — and the ability to directly control other installed applications — as soon as Siri AI is made available in the EU, without the essential protections necessary to keep users and their data safe.
https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
Because outsourcing to Google is so much trustworthy...
They say it's because the EU's DMA would require them to open up device data to third-party assistants, and they'd no longer be able to guarantee user privacy.
https://www.apple.com/newsroom/2026/06/due-to-dma-siri-ai-de...
I would love to learn more about what's actually powering Apple Intelligence now. Are they using flagship Gemini models behind their own prompts? Fine-tuning? Pre-training their own models based on Gemini?
Is there a meaningful distinction between the Gemini-powered models and Apple Foundation Models? Does that distinction vary for on-device vs hosted models? Are some models running on Apple's Private Cloud Compute and others running on Google iron?
Gemini (at least public free version) hallucinates way too much. If it's like that, it can go very badly for Apple.
I used Gemini exclusively via the API but downloaded the app last week for something. Even on max settings, it is ridiculously nerfed!
Wait, if it's Gemini why do they call it "Apple Intelligence"? Is Google okay with that?
I don't think you conceptualize Google's game plan. all these companies care about is b2b contracts so they can inflate their balance sheets because when it's digital, it doesn't have to actually exist for it to "make money"