Social media is now exactly what cable television used to be, but worse; it exists solely to coerce you. You make you feel insecure, you leverage your emotions for someone else's aims.
Due to the changes in technology, social media is far more effective at this than cable TV ever could be, but the concept is the same. It's some remote person attempting to manipulate you by also packaging something enticing along with that manipulation. It's long past time to leave it permanently.
And no, HN is not social media in any normal sense of the word. The pedantry involved in that comparison is extremely tiresome.
You can imagine HN like a documentary channel compared to Facebook’s reality TV, but even “documentaries” can be dopamine sinks that aren’t actually informative (or accurate).
(But personally, I see lots of short and pure opinion posts here, so I’d hesitate to compare it to a documentary channel even with the caveat.)
You don't see pictures and videos directly on the site. It's text links and text comments and discussions. In the minimal sense of the word, even printed text is media, so it's technically true that HN is social media, but I think it's more like a news aggregator and discussion forum.
Your theory about cable television is fascinating. I never really watched TV growing up, but every time I visit my parents now that they're retired, one of them always has a 24 hour news going and it's just non stop "you should be afraid" and "you should be angry" told to you by pretty faces smiling the whole time.
Social media is totally that today too. I quit facebook in 2016 and reddit in 2023 over similar fears. Back then I said facebook was bad for my mental health, and I quit reddit when they made it harder for me to prevent what I called amygdala-bait. But it's totally the same thing.
These days I love to watch nuanced explanations on reddit of complex issues, but youtube's algorithm desperately wants to feed me stuff like How Money Works and other channels where it's dressed up as nuanced explanations of the world, but every single episode is how X is screwing you over or how the Y is going to blow up the economy any second now.
Ads became the default business model of the web. When people started to get sick of blaring in-your-face blinking banners, it mutated into search ads and placement. The same thing happened to mobile apps and games, YouTube, Facebook, instagram, even Tik Tok. When it becomes too blatant then it embeds itself one level deeper as placements and endorsements.
It will never stop because the parasitic ads are the only thing holding up the edifice anymore. It's crazy to me because ultimately what holds up the economy is money changing hands for services, and ads aren't that. So ads are fundamentally driving people to spend money elsewhere. I just don't understand how the system holds up a multi-hundred billion dollar advertising parasite...everything would be cheaper if there were no ads.
> And no, HN is not social media in any normal sense of the word. The pedantry involved in that comparison is extremely tiresome.
For an arbitrary definition of "normal"? The last remark is unwarranted and can only have a chilling effect on the conversation.
Why is it not social media? It exhibits the same signs as seen on any social media platform.
I see the same opinions here as I see on Reddit, Facebook, LinkedIn, or X. Very often they are just links to those opinions or they come from the same people here as there. The topics that reach the front page are the most popular, or divisive, or "addictive". A lot of people post for the karma, there's a lot of pandering to popular opinion. There's an opaque algorithm that decides which topic stays on the front page and for how long, which comment stays on top and for how long, when a post or comment gets flagged or reappears, etc. that dictate how the conversation can be carried and on which topics. There are a lot of political topics where some voices or opinions are buried while others are pinned to the top. Some people spend hours and days posting here.
Many on HN see themselves as better than the "simpletons" who fall for "normal" social media, and any view that challenges that is tiresome. But your dismissal of whether HN is social media holds water like a sieve.
I really forgot how stupid cable tv was 20 years ago. In my area, that old stuff is now getting broadcast over the air, which is the only kind of tv I get. It's not the history channel's Ancient Aliens exactly, but it is all the 2nd tier offshoot stuff that didn't air on the big cable channels. About half of them are "about" Hitler, and the topics are treated so unseriously you get things like "Dude, look! This door has an H on it! This must have been where he went!"
It's so stupid you almost can't help watching, but I'll be dammed if they didn't get me to. Wild times.
I think I'm on an A/B test on the Facebook app, now whenever I open the app it goes straight to reels and starts playing videos with sound enabled. I looked through all settings to try to disable this but couldn't, so I finally just gave up and uninstalled it
I used to browse through my instagram feed a few times per month. Just to keep updated about those friends who often posted there. Now it's mostly crappy shorts and I can't even find the "friend feed" anymore. No idea if it's just well hidden or completely gone. Now I don't use it anymore at all.
Social media was never really “social” in my opinion. Reading updates from hundreds of people you have shallow interactions with offers the illusion of having a social life. So I’m not sure if this change to “fads” makes it meaningfully less social than it already was.
I 'member when facebook was campus only. For about 5 minutes my friends were friends.
10 minutes later it was just a frenzy of (trying to) poke people that I thought I might have seen at some point that year, and conversations about how many "friends" people had.
As someone that was raised in a small town, the feed was very shallow compared to my actual interactions with friends. It was great for status updates (especially for friends in foreign countries), but messenger was way more popular than the feed.
Close friends are better. However I want to know how my now very distant old friends (ie from high school) and relatives are doing. I want to know when they have babies, see a couple pictures of their kids dance reticle - it gives me something to talk about when our next reunion comes around.
My life is worse because instead of see the above I see only fads. Now that I only check my feed once a month I see less fads are more real life - but I also have reason to believe there is more going on from those distant friends that facebook chooses to hide from me because I don't interact with them enough.
> I want to know how my now very distant old friends (ie from high school) and relatives are doing
YMMV, but I got all of these through words of mouth (and WhatsApp status updates). I think it’s ok to be estranged from a friend or a relative. The next time, we meet, I can ask them how everything is going and what has happened. And if they want they can show me pictures then.
For some context, messenger (originally FB chat) didn't launch until 2008. A year later in 2009 FB started sorting posts by popularity, by 2011 they'd switched the newsfeed to a blogspam / advertising feed, burying your friends posts. Depending on your age, you may never have used 'golden age' Facebook. As someone who was in college 2003 - 2008, there was a period in which Facebook was an insanely useful tool for organising your social life. You could literally make a facebook post about an event or even stating where you were on a given night, and know that people were likely to see it.
Facebooks business model after around 2011 explicitly became disconnecting people. This isn't stated loudly enough or often enough, but algorithmic feeds and mixing 'news' 'entertainment' with real status updates meant that social networks in general became forces for disconnection and polarisation around this time.
Early FB and Twitter were useful and operated in precisely the opposite way - because they didn't use any algorithmic filtering whatsoever.
For a brief period it was social. Even if you had hundreds of people you had barely interacted with there were still people you continued to interact in real life from that lot.
Getting updates helped me even to form friendships long after the first interaction where we had added each other, I'd see someone I had connected with visiting a place nearby, and could go grab a beer with them while they are around. Or the other way around, I'd be visiting their city and would try to catch up, more often than not it helped to keep in touch, develop a deeper friendship, etc.
That is absolutely dead nowadays, it's drowned in noise on any "social" feature (feeds, Instagram stories [and similar features in other "social" apps], etc.), just a barrage of ads, influencer bullshit, and the odd friend update that isn't just a meme...
The worst part for me is that it was a deliberate choice from these companies to disappear with most social aspects of these apps in favour of the money printing scheme that created the whole influencer culture.
I still have hopes for the rebound, when people get extremely fed up with how these apps work, and something different appears to retake what "social" means, not this doublespeak-esque meaning it came to be.
There was definitely a sweet spot if you were in highschool or college in like 2004 - 2010 (so born something like 1986 - 1994?) where online social media was almost painstakingly manicured to mirror real-life social dynamics.
Many people remember the drama of deciding who your "top friends" were on MySpace.
I was in high school when Facebook took off in my country (2008). And fair enough, first few years were maybe more “social-ish”. I left the platform by 2012 though.
Might also say more about me and my social behaviour than the social media platforms themselves, I never cared about it too much.
I was in college at that time and I did not get this feeling in any possible way.
Instead I can remember online topic focused forum boards, of which some I had numerous daily interactions with the same people over years. These online forums made no pretense about replacing real life social dynamics and yet they were still so much better for real social experiences than the social media that replaced them at that time.
To me social media has always felt artificial for people who shout into a vortex hoping for attention.
You're confusing social networks and social media.
Social media was never meant to be a virtual extension of social life. It's what it says on the tin: media created by users, and shared from user to user. Old-school BBS were social media.
Of course you can have actual social experiences, make friends, etc. on social media. But that almost never happens.
Online social networks on the other hand basically do not exist any more.
I am very critical of social media but this is far too of a myopic take. There is a ton of real life social benefit to these platforms.
Simplest example - someone posts a picture/video of them in a city that I also am in and now I know they live there / traveling there and I can meet up with them.
I fell out of touch with my relatives in New England and got back in touch because I got back on Facebook so something social does come out of it once in a while.
Sounds like adict talk to me ;)
Seriously though, the legit claims of benefits are from people who need outreach and don't want to pay for advertising. But your favorite taco truck gets attention while you get to slip into depressive oblivion.
Facebook definitely was social before about 2010. Especially if you were at uni in the golden era before they left everyone in.
You pretty much only had people you actually knew as friends. People posted photos and messages about real life. No sharing of posts, memes, few stupid people. It was great.
For a window, it was really social, early to late 2000s (anyone in NL remember Hyves?). It was a great way for keeping up with friends as you went to different schools, when they were traveling, etc.
There were a bunch of things that destroyed it: Ajax [1], async tech made it possible to continuously push new dopamine shots when viewing a page; the rise of smartphones, since before smartphones you could only check social media when you were behind a computer, which was not true for most people most of the day; and the realization that dopamine shots + ads can bring in a lot of money.
Even though we had cell phones in the early 2000s, in most countries it was just for calling and some SMS (which was expensive outside the US). You would only go to Hyves, Myspace, or whatever when you had some time in the evening. I am sure some people got addicted, but it was much harder than having a device that tries to entice you all day to look.
That said, I still find social networks like Mastodon very useful. Not so much as a replacement for keeping up with friends/family, but it makes it very easy to discover what people who are in niches I'm interested in are up to. And since it does not have an algorithmic feed or ads, the addiction factor is much lower.
I (mostly) stopped looking at Facebook around 2016. It just wasn't fun anymore; and at least for me, my feed was all political nonsense trying to manipulate me.
Given that even reaction videos from modern Jerry Springer figures with 20 million subscribers can attract 20,000 comments that all parrot their guru and demand doxxing of the target or worse, it is no longer a mystery how totalitarian states form.
Maybe that is unfair to Jerry Springer. He at least heard both sides of a story.
Friends haven't been a focus of social media feeds for almost 20 years now.
There's not a lot of money in hosting a website where people share in-jokes and comment on each others' graduations, engagements, and baby announcements. Well, maybe there is, but there's a lot more money in farming engagement through ragebait and division.
Meta in particular is a great example of why you cannot judge companies purely by profitability and why you shouldn't ever let the CEO also be the primary shareholder and chairman of the board that's meant to govern the company's behavior.
I deleted my FB when they gave us the Your Data Or Your Subscription ultimatum. I don’t scroll TikTok, Instagram, or any other video “content”. I do watch some YouTube shorts but only while sitting at a personal computer type laptop or the ones which are connected to external monitors.
I read this site. But lately it’s been more difficult since the AI “content” stresses me out. Maybe social media always did that. But it’s come to the point where I cannot kid myself. Many times it just makes me more wound-up than it winds me down. So then what’s the point? Then I intentionally search for specific topics. When I’m out of those I can stare out the window. Which is a nice change.
> What we're seeing is social media splitting in two [...] young people publish a lot of content but it's more funny parodies and remixes of existing material. The goal is to make people laugh, not to tell people about their lives. [...] Whether it's TikTok, Snapchat, Facebook and Instagram, we are a long way from the "digital town square" of personal interaction that social media was even just a few years ago.
I don't understand why this article has to play dumb. This is how most of the internet always was until commercial interest invaded social media. They yelled their billions of dollars worth of messaging so loudly for over a decade that it drowned out anything authentic.
Now that there's a political break away from all the tone deaf pseudoprogressive messaging and the money for it has dried up, what did they expect to see there? Most people never posted sincere "life updates" unless they had something to sell or were a naive part of the bandwagon.
Social media is now exactly what cable television used to be, but worse; it exists solely to coerce you. You make you feel insecure, you leverage your emotions for someone else's aims.
Due to the changes in technology, social media is far more effective at this than cable TV ever could be, but the concept is the same. It's some remote person attempting to manipulate you by also packaging something enticing along with that manipulation. It's long past time to leave it permanently.
And no, HN is not social media in any normal sense of the word. The pedantry involved in that comparison is extremely tiresome.
> And no, HN is not social media in any normal sense of the word. The pedantry involved in that comparison is extremely tiresome.
I am thrilled you pointed this out. I also get tired of seeing that.
HN is social media. Social media is a spectrum.
You can imagine HN like a documentary channel compared to Facebook’s reality TV, but even “documentaries” can be dopamine sinks that aren’t actually informative (or accurate).
(But personally, I see lots of short and pure opinion posts here, so I’d hesitate to compare it to a documentary channel even with the caveat.)
You don't see pictures and videos directly on the site. It's text links and text comments and discussions. In the minimal sense of the word, even printed text is media, so it's technically true that HN is social media, but I think it's more like a news aggregator and discussion forum.
And Hitler was a mammal. Mammals are a spectrum, and therefore whales are racist.
You think astroturfing doesn't happen here?
Your theory about cable television is fascinating. I never really watched TV growing up, but every time I visit my parents now that they're retired, one of them always has a 24 hour news going and it's just non stop "you should be afraid" and "you should be angry" told to you by pretty faces smiling the whole time.
Social media is totally that today too. I quit facebook in 2016 and reddit in 2023 over similar fears. Back then I said facebook was bad for my mental health, and I quit reddit when they made it harder for me to prevent what I called amygdala-bait. But it's totally the same thing.
These days I love to watch nuanced explanations on reddit of complex issues, but youtube's algorithm desperately wants to feed me stuff like How Money Works and other channels where it's dressed up as nuanced explanations of the world, but every single episode is how X is screwing you over or how the Y is going to blow up the economy any second now.
Ads became the default business model of the web. When people started to get sick of blaring in-your-face blinking banners, it mutated into search ads and placement. The same thing happened to mobile apps and games, YouTube, Facebook, instagram, even Tik Tok. When it becomes too blatant then it embeds itself one level deeper as placements and endorsements.
It will never stop because the parasitic ads are the only thing holding up the edifice anymore. It's crazy to me because ultimately what holds up the economy is money changing hands for services, and ads aren't that. So ads are fundamentally driving people to spend money elsewhere. I just don't understand how the system holds up a multi-hundred billion dollar advertising parasite...everything would be cheaper if there were no ads.
> And no, HN is not social media in any normal sense of the word. The pedantry involved in that comparison is extremely tiresome.
For an arbitrary definition of "normal"? The last remark is unwarranted and can only have a chilling effect on the conversation.
Why is it not social media? It exhibits the same signs as seen on any social media platform.
I see the same opinions here as I see on Reddit, Facebook, LinkedIn, or X. Very often they are just links to those opinions or they come from the same people here as there. The topics that reach the front page are the most popular, or divisive, or "addictive". A lot of people post for the karma, there's a lot of pandering to popular opinion. There's an opaque algorithm that decides which topic stays on the front page and for how long, which comment stays on top and for how long, when a post or comment gets flagged or reappears, etc. that dictate how the conversation can be carried and on which topics. There are a lot of political topics where some voices or opinions are buried while others are pinned to the top. Some people spend hours and days posting here.
Many on HN see themselves as better than the "simpletons" who fall for "normal" social media, and any view that challenges that is tiresome. But your dismissal of whether HN is social media holds water like a sieve.
I really forgot how stupid cable tv was 20 years ago. In my area, that old stuff is now getting broadcast over the air, which is the only kind of tv I get. It's not the history channel's Ancient Aliens exactly, but it is all the 2nd tier offshoot stuff that didn't air on the big cable channels. About half of them are "about" Hitler, and the topics are treated so unseriously you get things like "Dude, look! This door has an H on it! This must have been where he went!"
It's so stupid you almost can't help watching, but I'll be dammed if they didn't get me to. Wild times.
A new game: determine when you meet someone if they use tik-tok or not without asking them.
People's opinions are groomed and programmed. It's pretty hilarious how small minded people are.
I think I'm on an A/B test on the Facebook app, now whenever I open the app it goes straight to reels and starts playing videos with sound enabled. I looked through all settings to try to disable this but couldn't, so I finally just gave up and uninstalled it
I used to browse through my instagram feed a few times per month. Just to keep updated about those friends who often posted there. Now it's mostly crappy shorts and I can't even find the "friend feed" anymore. No idea if it's just well hidden or completely gone. Now I don't use it anymore at all.
Social media was never really “social” in my opinion. Reading updates from hundreds of people you have shallow interactions with offers the illusion of having a social life. So I’m not sure if this change to “fads” makes it meaningfully less social than it already was.
I 'member when facebook was campus only. For about 5 minutes my friends were friends.
10 minutes later it was just a frenzy of (trying to) poke people that I thought I might have seen at some point that year, and conversations about how many "friends" people had.
It was quite social if you only added your actual friends instead of everyone.
Now the feeds are just pure algorithm and very seldom I see someone I know.
As someone that was raised in a small town, the feed was very shallow compared to my actual interactions with friends. It was great for status updates (especially for friends in foreign countries), but messenger was way more popular than the feed.
Close friends are better. However I want to know how my now very distant old friends (ie from high school) and relatives are doing. I want to know when they have babies, see a couple pictures of their kids dance reticle - it gives me something to talk about when our next reunion comes around.
My life is worse because instead of see the above I see only fads. Now that I only check my feed once a month I see less fads are more real life - but I also have reason to believe there is more going on from those distant friends that facebook chooses to hide from me because I don't interact with them enough.
> I want to know how my now very distant old friends (ie from high school) and relatives are doing
YMMV, but I got all of these through words of mouth (and WhatsApp status updates). I think it’s ok to be estranged from a friend or a relative. The next time, we meet, I can ask them how everything is going and what has happened. And if they want they can show me pictures then.
For some context, messenger (originally FB chat) didn't launch until 2008. A year later in 2009 FB started sorting posts by popularity, by 2011 they'd switched the newsfeed to a blogspam / advertising feed, burying your friends posts. Depending on your age, you may never have used 'golden age' Facebook. As someone who was in college 2003 - 2008, there was a period in which Facebook was an insanely useful tool for organising your social life. You could literally make a facebook post about an event or even stating where you were on a given night, and know that people were likely to see it.
Facebooks business model after around 2011 explicitly became disconnecting people. This isn't stated loudly enough or often enough, but algorithmic feeds and mixing 'news' 'entertainment' with real status updates meant that social networks in general became forces for disconnection and polarisation around this time.
Early FB and Twitter were useful and operated in precisely the opposite way - because they didn't use any algorithmic filtering whatsoever.
For a brief period it was social. Even if you had hundreds of people you had barely interacted with there were still people you continued to interact in real life from that lot.
Getting updates helped me even to form friendships long after the first interaction where we had added each other, I'd see someone I had connected with visiting a place nearby, and could go grab a beer with them while they are around. Or the other way around, I'd be visiting their city and would try to catch up, more often than not it helped to keep in touch, develop a deeper friendship, etc.
That is absolutely dead nowadays, it's drowned in noise on any "social" feature (feeds, Instagram stories [and similar features in other "social" apps], etc.), just a barrage of ads, influencer bullshit, and the odd friend update that isn't just a meme...
The worst part for me is that it was a deliberate choice from these companies to disappear with most social aspects of these apps in favour of the money printing scheme that created the whole influencer culture.
I still have hopes for the rebound, when people get extremely fed up with how these apps work, and something different appears to retake what "social" means, not this doublespeak-esque meaning it came to be.
I wrote a humor post about it https://open.substack.com/pub/yelluwcomedy/p/old-school?r=7c...
Curious how old you are?
There was definitely a sweet spot if you were in highschool or college in like 2004 - 2010 (so born something like 1986 - 1994?) where online social media was almost painstakingly manicured to mirror real-life social dynamics.
Many people remember the drama of deciding who your "top friends" were on MySpace.
I was in high school when Facebook took off in my country (2008). And fair enough, first few years were maybe more “social-ish”. I left the platform by 2012 though.
Might also say more about me and my social behaviour than the social media platforms themselves, I never cared about it too much.
I was in college at that time and I did not get this feeling in any possible way.
Instead I can remember online topic focused forum boards, of which some I had numerous daily interactions with the same people over years. These online forums made no pretense about replacing real life social dynamics and yet they were still so much better for real social experiences than the social media that replaced them at that time.
To me social media has always felt artificial for people who shout into a vortex hoping for attention.
You're confusing social networks and social media.
Social media was never meant to be a virtual extension of social life. It's what it says on the tin: media created by users, and shared from user to user. Old-school BBS were social media.
Of course you can have actual social experiences, make friends, etc. on social media. But that almost never happens.
Online social networks on the other hand basically do not exist any more.
I am very critical of social media but this is far too of a myopic take. There is a ton of real life social benefit to these platforms.
Simplest example - someone posts a picture/video of them in a city that I also am in and now I know they live there / traveling there and I can meet up with them.
I fell out of touch with my relatives in New England and got back in touch because I got back on Facebook so something social does come out of it once in a while.
Sounds like adict talk to me ;) Seriously though, the legit claims of benefits are from people who need outreach and don't want to pay for advertising. But your favorite taco truck gets attention while you get to slip into depressive oblivion.
Facebook definitely was social before about 2010. Especially if you were at uni in the golden era before they left everyone in.
You pretty much only had people you actually knew as friends. People posted photos and messages about real life. No sharing of posts, memes, few stupid people. It was great.
We'll probably never get that back.
For a window, it was really social, early to late 2000s (anyone in NL remember Hyves?). It was a great way for keeping up with friends as you went to different schools, when they were traveling, etc.
There were a bunch of things that destroyed it: Ajax [1], async tech made it possible to continuously push new dopamine shots when viewing a page; the rise of smartphones, since before smartphones you could only check social media when you were behind a computer, which was not true for most people most of the day; and the realization that dopamine shots + ads can bring in a lot of money.
Even though we had cell phones in the early 2000s, in most countries it was just for calling and some SMS (which was expensive outside the US). You would only go to Hyves, Myspace, or whatever when you had some time in the evening. I am sure some people got addicted, but it was much harder than having a device that tries to entice you all day to look.
That said, I still find social networks like Mastodon very useful. Not so much as a replacement for keeping up with friends/family, but it makes it very easy to discover what people who are in niches I'm interested in are up to. And since it does not have an algorithmic feed or ads, the addiction factor is much lower.
[1] https://en.wikipedia.org/wiki/Ajax_(programming)
I (mostly) stopped looking at Facebook around 2016. It just wasn't fun anymore; and at least for me, my feed was all political nonsense trying to manipulate me.
Given that even reaction videos from modern Jerry Springer figures with 20 million subscribers can attract 20,000 comments that all parrot their guru and demand doxxing of the target or worse, it is no longer a mystery how totalitarian states form.
Maybe that is unfair to Jerry Springer. He at least heard both sides of a story.
Imagine if everyone called it "fad media" or something more accurate. It would be dead overnight.
The only thing keeping it afloat is the lie that it's social.
Anti-social doesn't mean what this ignorant BBC employee think it means.
Not that I would expect anything intelligent coming from BBC but they could at least look up a word before they use it
Friends haven't been a focus of social media feeds for almost 20 years now.
There's not a lot of money in hosting a website where people share in-jokes and comment on each others' graduations, engagements, and baby announcements. Well, maybe there is, but there's a lot more money in farming engagement through ragebait and division.
Meta in particular is a great example of why you cannot judge companies purely by profitability and why you shouldn't ever let the CEO also be the primary shareholder and chairman of the board that's meant to govern the company's behavior.
I deleted my FB when they gave us the Your Data Or Your Subscription ultimatum. I don’t scroll TikTok, Instagram, or any other video “content”. I do watch some YouTube shorts but only while sitting at a personal computer type laptop or the ones which are connected to external monitors.
I read this site. But lately it’s been more difficult since the AI “content” stresses me out. Maybe social media always did that. But it’s come to the point where I cannot kid myself. Many times it just makes me more wound-up than it winds me down. So then what’s the point? Then I intentionally search for specific topics. When I’m out of those I can stare out the window. Which is a nice change.
Now? It's been like that for a decade.
In other news, water is wet.
This has virtually always been the case and it is only "social media" is an Orwellian sense. It is an antisocial consumerist machine.
In consumerism, everything is for sale.
> What we're seeing is social media splitting in two [...] young people publish a lot of content but it's more funny parodies and remixes of existing material. The goal is to make people laugh, not to tell people about their lives. [...] Whether it's TikTok, Snapchat, Facebook and Instagram, we are a long way from the "digital town square" of personal interaction that social media was even just a few years ago.
I don't understand why this article has to play dumb. This is how most of the internet always was until commercial interest invaded social media. They yelled their billions of dollars worth of messaging so loudly for over a decade that it drowned out anything authentic.
Now that there's a political break away from all the tone deaf pseudoprogressive messaging and the money for it has dried up, what did they expect to see there? Most people never posted sincere "life updates" unless they had something to sell or were a naive part of the bandwagon.
And this is a revelation to the BBC? Who doesn't know this?