Business analytics transforms raw data into competitive advantages by revealing hidden patterns in customer behavior, operational inefficiencies, and market opportunities that gut-feel decisions consistently miss. Companies using data analytics make decisions 5x faster and report 33% higher profitability than competitors still relying on spreadsheets and intuition. Yet here's what keeps me up at night: according to ZDNet, 90% of manually prepared spreadsheets contain errors that directly affect business results.
Business analytics transforms raw data into competitive advantages by revealing hidden patterns in customer behavior, operational inefficiencies, and market opportunities that gut-feel decisions consistently miss. Companies using data analytics make decisions 5x faster and report 33% higher profitability than competitors still relying on spreadsheets and intuition. Yet here's what keeps me up at night: according to ZDNet, 90% of manually prepared spreadsheets contain errors that directly affect business results.